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Why 1 in 4 shoppers abandon at checkout and how to fix itBy Ramon HelwegenIn Conversion
One bad checkout moment is enough to lose a customer foreverBy Ramon HelwegenIn Conversion
Why local payment methods make or break cross-border conversionBy Ramon HelwegenIn Conversion
Payment choice at checkout is now a loyalty leverBy Ramon HelwegenIn Client experience
Designing a payment selector that does not kill conversionBy Ramon HelwegenIn Online checkout

Mobile UX on most webshops is still mediocre, Baymard finds
by Ramon Helwegen | Jul 17, 2026
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good” overall mobile UX…

Baymard’s 14 years of checkout usability research unpacked
by Ramon Helwegen | Jul 15, 2026
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…

The EAA is enforceable: what your checkout must fix now
by Ramon Helwegen | Jul 10, 2026
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…

Kruidvat’s headless rebuild keeps conversion at the core
by Ramon Helwegen | Jul 10, 2026
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
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Kruidvat’s headless rebuild keeps conversion at the coreBy Ramon HelwegenIn Conversion
What shoppers actually want at checkout to stay loyalBy Ramon HelwegenIn Conversion
Checkout abandonment costs Dutch merchants more than one saleBy Ramon HelwegenIn Conversion
Why your credit card form is still killing conversionsBy Ramon HelwegenIn Online checkout
Half of shoppers say checkout is where retailers fail them mostBy Ramon HelwegenIn Conversion
