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Guest checkout visibility: nearly half of sites are hiding it in plain sightIn Online checkout
Why 55% of shoppers abandon when their payment method is missingIn Conversion
Payment orchestration maturity shifts the battle to the checkout layerIn Payment provider- Why clunky checkout flows still haunt online merchantsIn Conversion
- Payment orchestration and the subscription checkout: what merchants must knowIn Payment provider
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good” overall mobile UX…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
Other articles
- Four checkout friction points that cost merchants billionsIn Conversion
- Why cross-border sales demand ruthlessly simple checkout UXIn Online checkout
Cashierless supermarkets: how far along is frictionless POS checkout?In POS checkout- How offering the right payment method lifts conversion and loyaltyIn Conversion
- Fast checkout is reshaping how Dutch shoppers payIn Online checkout