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SCA friction is costing merchants revenue: own your dataIn Conversion- Buy buttons: how one-tap checkout cuts abandonmentIn Conversion
- Why shoppers abandon carts and what checkout changes actually fix itIn Conversion
Guest checkout visibility: nearly half of sites are hiding it in plain sightIn Online checkout- Thirteen ways merchants can reduce checkout friction for every customerIn Online checkout
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
Fix the card management leak losing your returning customers
The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard Institute has now put a…
Other articles
- Measure your checkout as a growth loop, not a failure reportIn Conversion
- Half of shoppers still abandon after reaching checkoutIn Conversion
Why BNPL at checkout drives bigger baskets and better conversionIn Payment provider- Why Fast’s one-click checkout collapse still matters for merchantsIn Online checkout
- Why abandoned carts need a UX fix, not more retargeting emailsIn Conversion