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Your checkout is not broken, it is wrong for most shoppersIn Conversion
Five practical ways to cut friction from your checkout flowIn Online checkout- How SSENSE cut checkout time by 70% and what it means for youIn Online checkout
- Why abandoned carts need a UX fix, not more retargeting emailsIn Conversion
- Why guest checkout friction kills your holiday conversionIn Online checkout
Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je pagina’s….
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Other articles
- Why 55% of shoppers abandon when their payment method is missingIn Conversion
- Why false declines and shipping friction are killing your checkout conversionIn Conversion
- Stop losing revenue at the final step of checkoutIn Conversion
- Five practical ways to cut friction from your checkout flowIn Online checkout
- Half of shoppers say checkout is where retailers fail them mostIn Conversion