Half of shoppers see checkout as the area retailers should improve, Manhattan finds
A new study has revealed 51% of shoppers believe the checkout is the area retailers should fix to improve their experience, with 35% of shoppers abandoning their shopping cart as they perceive the checkout process to be too long. The Unified Commerce Benchmark for...
Gen Z Shoppers Likelier Than Millennials to Use Apple Pay
When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers The report “How Preferred Payment Availability Can Reduce Cart Abandonment,” a PYMNTS Intelligence...
Payments Orchestration Helps Subscription Operations Scale For Growth
Tony Allen, Chief Technology Officer at Recurly. getty Payments orchestration is a pivotal tool for scaling subscription operations. By integrating local payment methods and alternative payment methods (APMs)—and optimizing the checkout experience—subscription-based...
How D2C Brands Can Harness GenAI for Laser-Targeted Searches
As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open up new avenues to boost sales. In an interview with PYMNTS, Tamara Jarrar, the...
