Expanded and Updated Checkout Research Findings – Articles – Baymard Institute
Key Takeaways Our new research has uncovered 1,350+ new usability issues specific to the e-commerce Checkout experience The research has resulted in 110+ new and updated Checkout guidelines that describe the issues, as well as design patterns verified to perform well...
Shoppable TV Shortens the Path to Purchase
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing customer...
Retailers Win in Online Grocery
When consumers buy groceries online, they place their trust in retailers, not marketplaces. By the Numbers The PYMNTS Intelligence report “How Preferred Payment Availability Can Reduce Cart Abandonment” drew on insights from a survey of more than 3,500 U.S. consumers...
Half of shoppers see checkout as the area retailers should improve, Manhattan finds
A new study has revealed 51% of shoppers believe the checkout is the area retailers should fix to improve their experience, with 35% of shoppers abandoning their shopping cart as they perceive the checkout process to be too long. The Unified Commerce Benchmark for...
Gen Z Shoppers Likelier Than Millennials to Use Apple Pay
When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers The report “How Preferred Payment Availability Can Reduce Cart Abandonment,” a PYMNTS Intelligence...Other articles
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