Quicker Checkout May Cause Friction for High-Value Purchases
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in their...
Mastercard Says Click to Pay Is Primed for Growth as Merchants Focus on Conversion
Nearly five years after Click to Pay was introduced (initially as Secure Remote Commerce), Jennifer Marriner, EVP, Global Acceptance Solutions at Mastercard, told Karen Webster, “The actual use cases are much broader than we ever might have envisioned,” spanning...
Klarna rolls out autofill consumer verification data service
Klarna has rolled out a new service for customer data sharing with merchants, enabling a smoother checkout process and personalised offers for users. On registration, the customer chooses what data they wish to share with the merchant, and sign-up to any...
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t) – Articles – Baymard Institute
Key Takeaways Over one-third of test sites cleared credit card details after errors occur Reentering credit card information frustrates users and can lead to abandoned carts Use 1 of 3 ways to preserve sensitive credit card data while maintaining PCI compliance Video...
