Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
Introduction It is estimated that more than half of all online transactions are abandoned before completion. So called consumer dropout (also known as shopping cart abandonment) is therefore of great interest to both retailers and scholars. It describes the behavioral...
Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t) – Articles – Baymard Institute
Key Takeaways Providing multiple order-fulfillment options can be very helpful to users, as some will take advantage of “store pickup” or local delivery options to fulfill their order However, our benchmark reveals that on 50% of sites these options are not included...
The checkout is no longer merely transactional – it’s an essential part of the brand experience
Think about this: You have spent innumerable hours setting up an Instagram-worthy online store with eye-catching photos, your logo is perfect, and the products are amazing. But it’s the moment of truth and your customer has abandoned the...
Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap – Articles – Baymard Institute
Key Takeaways “Delivery Speed” requires users to estimate themselves when they can expect to receive their order 41% of sites in our benchmark didn’t provide the delivery date, forcing participants to come to a halt to investigate or even guess when their order would...
