4 reasons why consumers abandon online checkout

4 reasons why consumers abandon online checkout

£32bn lost as a quarter of online purchases end in abandonment. Credit: Shutterstock The study called ‘Battling Basket Abandonment’, conducted on 25 May 2023, demonstrates that millions of shoppers are left frustrated at the online checkout, resulting in one in four...
How Businesses Are Using Data to Tailor Experiences

How Businesses Are Using Data to Tailor Experiences

Businesses need finely-tuned personalisation approaches that furnish highly personalised buying experiences Since checkout is the final leg of purchase, brands should aim to make it as smooth as possible by removing all points of friction  Fast checkout is one...