5 Ways to Minimize Form Fields in Checkout – Articles – Baymard Institute
Key Takeaways The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with The average checkout flow today is 5.2 steps long and has 11.8 form fields But getting down to 8...
The Current State of Checkout UX
While the Credit Card Form is still among the weakest aspects in the checkout flow of many sites, we find that 23% of sites are rated from “good” to “perfect”. However, it’s worrying that the performance of 25% of sites is rated “poor”. While the Credit Card Form...
5 Facilitation Principles for Both UX Workshops and User Tests
UX designers often profess they have strengths in facilitating UX workshops, but weaknesses in conducting research. On the flipside, many UX researchers feel unprepared for facilitating UX workshops but have command over a multitude of user-research methods. The truth...
How to Design the Payment Selector – Articles – Baymard Institute
Key Takeaways Third-party payment methods need to be provided and can help reduce checkout abandonment However, our testing revealed that some payment selector UIs can cause user confusion and choice paralysis Off-site third-party payment flows can be misunderstood...
Drive Your Online Business’s Sales With 5 Simple Strategies
Opinions expressed by Entrepreneur contributors are their own. In today’s digital climate, any company left without an ecommerce site is at a grave disadvantage when increasing its sales. Although customers are now flocking into stores and enjoying the lessened...Recente artikelen
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The checkout is no longer merely transactional – it’s an essential part of the brand experience
