Satisfying Customers With Behavioral Analytics
Customer retention is crucial for businesses of all types, even for those that are rapidly expanding and gaining new customers daily. There is a remarkably simple calculus behind this need: Acquiring a new customer is often five times more expensive than...
Grocers Aim to Escape Reliance on Third Parties
Across food and beverage businesses, the role of the aggregator is shifting. Going into the new year, merchants are looking to take control of their digital presences, scaling back their reliance on third parties in favor of more profitable direct purchasing channels....
What Marketers Need to Keep In Mind
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through options...
How the Online Shopping Checkout Process is Becoming More Efficient
Online shopping may be on the rise, but it’s also in desperate need of an overhaul. As reported by The New York Times in early 2021, 2020’s e-commerce rates soared by 33.6%. Though Internet-based buying was undoubtedly buoyed by pandemic-related lockdowns, it gained...
Delegated Authentication – Abandon Friction, Not the Cart
Online sales surged in response to pandemic-related closures of brick-and-mortar shops and global ‘stay home’ restrictions. However, as restrictions have eased, changes to consumer behaviour have endured, with the convenience of shopping online set to stay. Fraud has...Other articles
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