Startup Aims to Eliminate Abandoned Carts
You’re shopping for the perfect half-zip for a holiday get-together. You click on something you like and save it to your shopping cart. But you’re sure there has to be something better, somewhere — maybe a lower price, a shade of burgundy with a bit more red in it....
4 ways shoppers have changed since the pandemic began
Shoppers ascend and descend an escalator at the Willow Grove Park Mall in Willow Grove, Pennsylvania, November 14, 2020.Mark Makela | ReutersAs holiday shoppers gear up for celebrations, they’re preparing for a season that will look noticeably different than a...
Adobe partners Bolt for commerce sites checkout optimisation
US-based digital marketing solutions company Adobe has tapped fintech startup Bolt to add one-click checkouts for retailers that use Adobe’s ecommerce software tools. Under the deal, Adobe’s customers can integrate Bolt’s one-click feature into their...
How Behavioral Analytics Can Reduce Frictions
Consumers were quick to develop new shopping habits in the wake of pandemic restrictions and closures this past year, with eCommerce sales in 2020 growing by 32% year over year in the U.S. alone. Merchants and their customers swiftly realized the conveniences of...
