Amazon’s checkout technology is getting an AI upgrade
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Amazon announced Wednesday that it has developed an advanced AI model for its Just Walk Out checkout technology that makes the system more accurate, more...
Reimagining checkout: The future is check-in
E-commerce retailers often consider the checkout experience an afterthought. After all, the customer has already found the product and decided to buy. All retailers need to do is ensure the customer’s payment goes through smoothly, right? However, retailers know that...
Macro vs. Micro Conversions
Summary: Macro conversions are desired user actions that directly contribute to your business’s primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...
Embedded Finance’s Next Stop Is B2B Commerce
Wind the clock back just a few years, and online transactions were a disjointed experience. After filling a cart at a merchant’s site, upon checking out a user would be directed to another website to enter the same payment details. Cart abandonment inevitably...
