Cart Abandonment Linked to Merchant Payment Method Offerings
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts as wish lists while searching for better...
Half of Online Shoppers Demand Easy Checkout Experiences
As merchants look to attract eCommerce customers, offering a simple, convenient checkout journey can be key to shopper acquisition and loyalty. By the Numbers For the study “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” PYMNTS...
Quicker Checkout May Cause Friction for High-Value Purchases
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in their...
Klarna rolls out autofill consumer verification data service
Klarna has rolled out a new service for customer data sharing with merchants, enabling a smoother checkout process and personalised offers for users. On registration, the customer chooses what data they wish to share with the merchant, and sign-up to any...
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t) – Articles – Baymard Institute
Key Takeaways Over one-third of test sites cleared credit card details after errors occur Reentering credit card information frustrates users and can lead to abandoned carts Use 1 of 3 ways to preserve sensitive credit card data while maintaining PCI compliance Video...Recente artikelen
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