UserTesting’s New Templates Help Retailers Tap Into the Power of Consumer Insight to Drive Stronger Black Friday and Holiday Sales
SAN FRANCISCO–(BUSINESS WIRE)–UserTesting (NYSE: USER), a leader in video-based human insight, today announced the availability of new test templates for the UserTesting® Human Insight Platform that helps retailers prepare for the 2022 Black Friday and...
Data Brief: Buy Buttons Break Speed Records
Removing extra steps and legacy obstacles to speed conversions, the buy button packs a wallop for eCommerce operators — provided retailers don’t start adding frictions to what’s meant to be the penultimate frictionless checkout experience. For the study “2022 Buy...
PYMNTS Summer Series: Native One-Click Checkout
Like the Holy Grail or unicorns (the mythical creature, not high valuation startups), one-click buy button functionality is the long-sought magic solution to unlocking billions of dollars in eCommerce transactions held back by friction in the checkout process. A lot...
The Data Point: 87% of Online SMBs Use Buy Buttons
An advantage of being small is the ability to be nimbler, getting moneymaking decisions made and implemented at speeds enterprise merchants often find hard to match. For the PYMNTS study “2022 Buy Button: Accelerating Checkout Optimization,” the latest in a series...
