31% Don’t Have It, 4% Get It Wrong – Articles – Baymard Institute
Key Takeaways Inline validation can save users time and effort and help them avoid errors Yet 31% of sites don’t have any inline validation at all — increasing friction for users who have errors Avoiding premature validation, removing error messages when an...
Instacart is bringing ads to its smart carts
Instacart is rolling out ads on its AI-powered shopping carts, the company said Monday. It pushes the grocery delivery company even further into the ever-important, revenue-generating advertising segment that’s bolstered the company’s bottom line. Instacart...
7 Customer Experience Strategies for Effective Branding in 2024
Opinions expressed by Entrepreneur contributors are their own. As we proceed into 2024, the ecommerce branding landscape continues to evolve, but customer experience (CX) maintains its place at the forefront of effective branding strategies. After all, 44% of...
Improve Validation Errors with Adaptive Messages (98% Don’t) – Articles – Baymard Institute
Key Takeaways Our large-scale testing shows that errors are inevitable when it comes to checkout What matters is how users are — or are not — helped to address the error 98% of sites in our benchmark don’t use error messages targeted specifically at the exact...
Leveraging BFCM insights for year-round marketing success
At Wunderkind, we've analyzed our 2023 client data to unveil strategies that not only enhance your holiday marketing but also bolster your annual marketing tactics. The extended BFCM horizon BFCM is no longer just a weekend shopping frenzy. It marks the...
Beyond transactions: Checkout innovation to launch at NRF 2024
It's time to go beyond what checkout can do. In an era where self-checkout is the retail norm, we've come to appreciate its convenience, speed, and the power it places in the hands of the shopper. Nowadays, you walk into a store expecting self-checkout. Yet,...
The Boon and Bane of Self-Checkout for Retailers
Retailers appreciate the allure of self-checkout. However, the elevated rate of inventory shrinkage is a pressing concern in the retail industry. Before self-checkout, there were typically two kinds of people leaving a store with merchandise: those who paid for...
Kmart’s new checkout feature could change how you shop
Kmart is trialling new technology to make click-and-collect more efficient for customers, doing away with human interaction altogether. The automated system, which utilises warehouse robotics and a self-service kiosk, is now being trialled in one store to see...
Seamless checkout experiences: The key to maximizing holiday sales online
With e-commerce expected to continue growing, retailers recognize the need to drive revenue while providing a strong experience, including a seamless checkout process.The holiday season is a magical time for both consumers and retailers. Shoppers eagerly hunt...