Cart recovery still fails most merchants because fixed sequences cannot read shopper intent Around 70% of shopping carts are abandoned before purchase, a figure that has stubbornly refused to budge despite three decades of ecommerce. The real…

Baymard’s Cyber Monday research reveals UX gaps that cost merchants sales every day Baymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability…

Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents…

Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a…

What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability…