Avoid This Major CTA Pitfall – Articles – Baymard Institute
Key Takeaways Primary CTAs are heavily promoted on Consumables Subscription Service sites Testing revealed a disconnect between where sites take users after they click the primary CTA and where users expect to be taken, leading to abandonments Delaying a...
Emerce Conversion: hoe activeer je het onbewuste brein?
Nieuws - 16 april 2022 - 10:00 Chantal van den Berg, expert op het gebied van neuromarketing, neurowetenschappen en gedragspsychologie, opent komende donderdag Emerce Conversion in InnStyle in Maarssen. Ze werkte in commercie, marketing en consultancy en...
Emerce Retail: Kruidvat wil bol.com verslaan met eigen bezorgers
Nieuws - 15 april 2022 - 06:30 Kruidvat wil bol.com of Amazon gaan bestrijden met een eigen logistiek netwerk. “We hebben alleen al duizend winkels in Nederland. We zijn nooit verder dan vijftien minten verwijderd van de consument. Vanuit die winkels kunnen we...
3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing – Articles – Baymard Institute
Key Takeaways Our new research has uncovered 1,000+ usability issues specific to consumables subscription services sites The research has resulted in 350+ guidelines that describe the issues, as well as design patterns verified to perform well for users In...
Online checkout giant Bolt to buy Wyre to add crypto payments
Decacorn online checkout company Bolt is set to add crypto payments to its platform after agreeing to buy blockchain infrastructure provider Wyre for a reported $1.5 billion. Bolt provides online retailers with a one-click checkout, authentication,...
New Study Reveals that Brands Require Tech-Enabled Fulfillment to Grow in Social Commerce
LOS ANGELES--(BUSINESS WIRE)--Flowspace, the ecommerce fulfillment platform empowering omnichannel brands to meet their customers’ post-purchase expectations, today released “The State of Social Commerce: Approaching Platforms and Fulfillment in 2022.” The new...
One-click checkout startup Fast shuts down
Fast, an online checkout startup that had raised $124.9 million in funding, has crashed and burned after reporting minimal revenues in its second year of operation. Launched in September 2020, Fast's flagship product was designed to overcome the...
SIBS CEO on EU Digital Wallet Interoperability
“Very dependent on global networks.” That’s how Madalena Cascais Tomé, CEO of Portugal-based payments firm SIBS, described cross-border mobile payments across Europe — a challenge which she said requires accelerating innovation among European payment systems in...
Google releases Retail Search tool to improve shopper discovery
Dive Brief: To prevent retailers from losing sales stemming from poor search results, Google introduced a Retail Search tool to provide customers with more precise search results when shopping online, Srikanth Belwadi, group product manager of Google Cloud,...
