TreviPay Adds Automated Buyer Onboarding to Order-to-Cash

TreviPay added automated buyer onboarding to its order-to-cash (O2C) offering. With the new feature, business buyers using TreviPay’s Risk Management Platform can apply for trade credit through a dynamic self-serve application, the company...

10 UX Best Practices for E-Commerce Sales and Promotions – Articles – Baymard Institute

Key Takeaways During seasonal and time-sensitive sales and promotions, shoppers face pressure to find the right products quickly, with multiple sites often competing for their attention Common e-commerce frustrations feel magnified during...

Perplexity Launches AI Shopping Assistant to Research, Purchase

Perplexity has launched an artificial intelligence (AI)-powered shopping assistant in the U.S. and said it will expand it to additional markets. With the company’s new Buy With Pro, shoppers can both research and purchase products,...

Payment Networks and Real-World Assets

No matter the application, the guiding principle behind tokenization remains the same: replacing sensitive data with a digital representation (token) that protects that data. Recent weeks and months have seen the rise of what we might term...

Affirm Expands BNPL Travel Partnership With Priceline

Buy now, pay later provider Affirm has expanded its partnership with online travel firm Priceline. The new collaboration makes Affirm the buy now, pay later (BNPL) provider for Priceline Partner Solutions, the company’s B2B business, Affirm...
How embedded payments are changing the way we pay

How embedded payments are changing the way we pay

There was a time when ride-share company Uber’s almost imperceptible app-based payments system was an outlier. Uber's payments process was one of the earliest forms of embedded payments, a concept that entails the streamlining of a checkout process so consumers...

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Macro vs. Micro Conversions

Macro vs. Micro Conversions

Summary:  Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...

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