iDEAL doet 71 procent van de online aankopen, en dat is precies waarom de andere 29 procent je aandacht vraagt Nederlanders deden in 2025 samen 347 miljoen online aankopen, goed voor 35,7 miljard euro. Dat aantal aankopen bleef gelijk aan 2024, de...

Kruidvat's redesign shows how to modernise without sacrificing conversionWhen one of the Benelux's largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new...

Embedded payments and the quiet elimination of checkout frictionThe most conversion-friendly checkout is the one a customer never consciously experiences. Embedded payments take that principle to its logical conclusion: payment credentials stored,...

Recognition at checkout builds repeat revenue, not just completed ordersMost merchants still treat checkout as a tollbooth: extract payment, close the session, move on. That mindset ignores what checkout data actually reveals about buyer intent and...

Checkout as brand experience: why the payment moment shapes long-term loyaltyMost merchants invest heavily in the top of the funnel: brand visuals, product photography, social advertising. Yet the single moment that determines whether revenue is...