What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability…

The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance…

Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a…

The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard…

Why abandonment rates alone are a dangerously incomplete checkout metric Most checkout dashboards are built around loss. Abandonment rate, failed transactions, drop-off by step. These are valid signals, but they only capture the sessions that…