Desktop Habits Hide Mobile Friction
I see too many web stores with a poor mobile experience. It’s not neglect. It’s because the people running the store only look at it on a desktop. Open your site on mobile in an incognito window, and see what happens. You’ll replicate the...
When the checkout disappears: the case for embedded payments
Embedded payments and the quiet elimination of checkout frictionThe most conversion-friendly checkout is the one a customer never consciously experiences. Embedded payments take that principle to its logical conclusion: payment credentials stored,...
Payment orchestration and the subscription checkout: what merchants must know
Smarter routing is the subscription checkout's hidden conversion leverSubscription merchants obsess over sign-up conversion, but the real revenue leak often sits further down the funnel: the recurring charge. Payment orchestration addresses exactly...
Guest checkout visibility: nearly half of sites are hiding it in plain sight
Guest checkout prominence is a conversion lever most merchants are mishandlingBaymard Institute's latest benchmark finding should concern any merchant running a checkout with an account-creation step: 47% of sites that offer guest checkout fail to...
Payment choice at checkout is now a loyalty lever
Payment choice at checkout is now a loyalty leverMerchants who treat payment method selection as a back-office afterthought are handing customers a reason to leave. Research from PYMNTS, based on a simulation across 510 leading merchants and a...
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