How D2C Brands Can Harness GenAI for Laser-Targeted Searches
As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open up new avenues to boost sales. In an interview with PYMNTS, Tamara...
Cart Abandonment Linked to Merchant Payment Method Offerings
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts as wish lists while searching for...
Half of Online Shoppers Demand Easy Checkout Experiences
As merchants look to attract eCommerce customers, offering a simple, convenient checkout journey can be key to shopper acquisition and loyalty. By the Numbers For the study “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,”...
Quicker Checkout May Cause Friction for High-Value Purchases
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in...
Mastercard Says Click to Pay Is Primed for Growth as Merchants Focus on Conversion
Nearly five years after Click to Pay was introduced (initially as Secure Remote Commerce), Jennifer Marriner, EVP, Global Acceptance Solutions at Mastercard, told Karen Webster, “The actual use cases are much broader than we ever might have envisioned,”...
Klarna rolls out autofill consumer verification data service
Klarna has rolled out a new service for customer data sharing with merchants, enabling a smoother checkout process and personalised offers for users. On registration, the customer chooses what data they wish to share with the merchant, and sign-up to...
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t) – Articles – Baymard Institute
Key Takeaways Over one-third of test sites cleared credit card details after errors occur Reentering credit card information frustrates users and can lead to abandoned carts Use 1 of 3 ways to preserve sensitive credit card data while maintaining PCI compliance...
Pardon the Disruption: Self-checkout needs a better strategy, not just better tech
If recent news reports are to be believed, self-checkout terminals are a failed experiment, and retailers all over the world are beginning to pull them out of their stores. Are we witnessing the beginning of the end for a technology that grocers have come to...
Bold Commerce unveils biometric checkout
Bold Commerce, the headless checkout company for leading omnichannel retailers and DTC brands, today announced the launch of its first biometric checkout powered by Wink. Now, instead of having to manually fill out details like login credentials,...
