Fiserv Forms Agentic Commerce Pacts With Visa and Mastercard

Payments/FinTech company Fiserv has launched agentic commerce-focused partnerships with Visa and Mastercard. The former collaboration, announced Monday (Dec. 22), combines Visa’s authentication and agentic commerce capabilities with Fiserv’s...

Visa Maps a Path to Agentic Commerce That Feels Familiar

A digital assistant can already do a lot of the work that once belonged to people. It can search for products, compare suppliers, book travel and draft invoices in seconds. But the moment that assistant is allowed to complete a purchase,...

Fraud Orchestration Strengthens Trust Across the Payment Flow

Fraud prevention is no longer a single tool or team; it’s a coordinated ecosystem. As digital transactions scale and fraud tactics evolve, fraud orchestration has emerged as the missing layer connecting risk signals, verification systems and...

AI Agents Shift Power From Marketing to Metadata

Merchants have spent much of the eCommerce era obsessed over understanding a single buyer: the human at the other end of a screen, swayed by brand storytelling, emotional triggers, intuitive design, and social proof. But a second customer...

The Protocol Power Struggle Reshaping AI-Driven Commerce.

Changes in how consumers shop and pay never happen all at once. The transformation doesn’t make a grand entrance. Change happens when the friction that consumers and merchants tolerate becomes harder to live with than the habit of sticking...
How embedded payments are changing the way we pay

How embedded payments are changing the way we pay

There was a time when ride-share company Uber’s almost imperceptible app-based payments system was an outlier. Uber's payments process was one of the earliest forms of embedded payments, a concept that entails the streamlining of a checkout process so consumers...

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Macro vs. Micro Conversions

Macro vs. Micro Conversions

Summary:  Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...

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